A BIT ABOUT ME
Hello and welcome to my portfolio website!
My name is Ariel Vogn-Bento and I'm a digital marketing strategist with a Bachelor of Arts degree in Journalism and Media Broadcasting from the University of Guelph-Humber.
Currently, I'm working as a Digital Marketing Strategist at Concord Adex, where I manage and optimize digital content for web, email, social media and more. In addition to managing and optimizing digital content, I'm responsible for brainstorming creative, out-of-the-box ideas to increase brand awareness and reach potential buyers who are searching for their perfect condo in the real estate market. It's a fast-paced role, but I love the challenge of staying up-to-date with the latest marketing trends and finding creative ways to reach new audiences.
In my previous role as Marketing Manager at Century 21 Atria, I was part of a team that helped make it the #8 top-ranked brokerage in the world. With 400 offices around Canada and in over 80 countries worldwide, Century 21 is a global real estate brand that I'm proud to have been a part of.
Before that, I was a Social Media Strategist at Empire Communities, one of Canada's largest integrated master-planned community homebuilders.
In all of my roles, I've had the opportunity to work on photography and videography, as well as editing creative for final publication in Photoshop, Final Cut Pro, and/or Premier Pro. I'm not afraid of data analytics and always look for opportunities to improve click-through rates and conversion optimization.
When I'm not busy with work, I enjoy creating short videos and editing footage as a hobby. I also love to destress by practising yoga, listening to podcasts, and watching sci-fi movies. You can take a look at some of my most recent work with my current and previous employers on my portfolio page.
Thanks for stopping by, and I hope to hear from you soon!
CONCORD ADEX
Concord Adex: The Designer Series
I had the privilege of running this full campaign from beginning to end. From coming up with the strategy, storyboarding the exercise, scripting, producing and directing. I also created the intro graphics and minor edits and quick touch-ups.
Along with the designer series, we had promotional giveaways for brand awareness on social media. I came up with the giveaway list items and photographed the products.
Product Placement & Giveaways
EMPIRE COMMUNITIES
Empire Communities: Natalie Chong
We challenged interior designer Natalie Chong to help us make the most of a $10,000 budget. Natalie is the owner and principal designer of Nest Design Studio and was a finalist on The Search for Canada’s Next Designer.
I was the head lead of video production. It was my job to script, storyboard, film, interview Natalie Chong, and edit the content into little timbits for social media.
Empire Rain & Senses: Natalie's Design Inspiration Explained
Empire Rain & Senses: Colours and Textures with Natalie Chong
How To Clean your Kitchen Finishes
Empire Communities Presents: Natalie Chong's Top 3 Decor Tips
Easy DIY: Create Your Own Wall Art
Simoni Lawrence #EmpireTouchdown
BLOG POSTS
Below is a variety of blog posts I have written for Empire Communities ranging from event write-ups and construction updates.
THE MAVERICK X SOREN CUSTOM SUMMER SOIREE
The Maverick Condos
This week The Maverick Social played host to the Summer Style & Spirits Soiree on King Street West for an invite-only night filled with fashion, food and summer inspired drinks. Along with our friends at Soren Custom and Founder’s Original, The Maverick’s members-only space above the Empire Maverick Condos’ Presentation Centre welcomed a handpicked guest list of Maverick Original members and some of the city’s stylish movers and shakers.
Q&A WITH TORONTO GRAFFITI ARTIST POSER ABM
The Maverick Condos
At the Universal Music Canada Spotlight 2018 event hosted by Toronto Life and The Maverick Social Club earlier this month, Graffiti artist Poser ABM wowed the crowd with a special digital graffiti experience. We had the chance to chat with him one-on-one about his notorious rabbit artwork throughout the city of Toronto and the hidden world of street art.
THE MAVERICK X TORONTO LIFE CELEBRATE THE CITY’S MOST FASHIONABLE
The Maverick Condos
The Maverick Social on King Street West has become home to some of the city’s most talked about events this summer, and kicking off TIFF was no exception. On September 6, the opening night of TIFF, Empire Maverick and Toronto Life welcomed a hand-picked guest list of some of the city’s most fashionable and influential for an exclusive after-party soiree celebrating the release of the annual Stylebook.
EMPIRE PHOENIX NURTURES THE MIND, BODY & SOUL AT THE WELLNESS MARKET
Phoenix Condos
To help millennials and soon-to-be homebuyers on the path of becoming adults, we launched a four-part event series, #EmpireAdulting to show you how to adult in style through food, networking, financing and more. This month’s event, second in the series, was all about nurturing the mind, body and soul as we hosted The Wellness Pop-Up Market at the Empire Phoenix Presentation Centre.
EMPIRE PHOENIX GETS COOKING FOR THE ‘GRAM WITH CHEF SOUS CHEF
Phoenix Condos
Purchasing your first home is definitely one of life’s major milestones, but there’s a lot more to adulting than just paying a mortgage. To help millennials and soon-to-be homebuyers on the path of becoming adults, we’ve launched an exclusive event series to show you how to #adult in style through food, networking, financing and wellness.
HOW TO CREATE THE PERFECT CHARCUTERIE BOARD
Phoenix Condos
Our fourth and final event in our #EmpireAdulting series was a huge hit, thanks to Chef Mat Sutherland and his team from Etobicoke’s Cheese Boutique who entertained and educated us with their love for wine and cheese. The Empire Phoenix Presentation Centre in Humber Bay Shores was set up like a comfy living room with velvet couches and chairs, perfect for mingling and wine and cheese tasting.
MIDTOWN CONSTRUCTION UPDATE WINTER 2019
Construction Update
Our Midtown Condominium is rising on Eglinton Avenue West in one of Toronto’s fastest-growing neighbourhoods.
With our construction crane high in the sky, Empire Midtown is becoming more visible from kilometres around our site. We are currently pouring the 5th-floor slab of concrete while we’ve added lighting to our underground parking lot.
EDS CONSTRUCTION UPDATE FALL 2019
Construction Update
The finish line is on the horizon at Eau Du Soleil on Humber Bay Shores as homeowners begin their pre-delivery inspections in the podium. We couldn’t be more excited for occupancy to begin in 2019. Watch our latest drone footage and read on to learn more about the construction progress.
RIVERLAND CONSTRUCTION UPDATE FALL 2018
Construction Update
It’s been a busy year at our Riverland community in Breslau as we opened our 5 new model homes designed by Andrew Pike and celebrated the opening of our newest release of townhomes and detached homes. We also had many partners hard at work installing and testing the homebuilding innovations that are part of our Discovery Home project to build better homes for the future. We have much more excitement to come in the community as we make way for the next phases of homes to be built.
GALLERY
The series of photos below were taken from a variety of Empire properties in the GTA.
Below are examples of Instagram accounts I have created, organized and monitored.
Below are examples of Facebook accounts I have created, organized and monitored.
